The Continental Automated Buildings Association (CABA) recently unveiled a new brand identity, which includes an updated logo and tagline.
The changes reflect the development and transformation CABA has undergone since its inception almost 28 years ago. Along with the new logo comes the tagline, “Connect to what’s next.” It is a concise statement conveying the mission and vision of CABA and what it strives to do for its members.
“After undergoing a strategic planning process, the board expressed a need to re-examine our identity as an organization,” said the group’s CEO, Ronald Zimmer. “The result of many hours of research and hard work has led us in this new direction. There are a number of important concepts in the new logo, including data, growth, strengthening residential and commercial building structures, technology, and building bridges between people and organizations.”
The new brand has already launched across electronic platforms, such as the website, social media, and digital communication. Print is still in development, so the brand will be out fully within three months.
