As building codes increasingly emphasize the importance of enhancing thermal efficiency, insulation contractors have a unique opportunity to lead the charge. While the challenges can be daunting, from material selection and installation techniques, to the cost of training new and existing talent, the industry is already adapting and producing solutions that can make c.i. more accessible and efficient.
Builders who aspire to be industry leaders in the evolving construction landscape should strategically engage with reputable suppliers, cultivate diverse supply chains, and monitor market dynamics for potential disruptions and changes in trends. Given the established presence of c.i. in the commercial sector, locating experienced partners will be pivotal. Seasoned professionals well-versed in c.i. applications can help mitigate typical disruptions encountered in residential areas, fostering a strategic and competitive advantage.
Business owners can also invest in training and development beyond on-site talent and begin to equip sales and marketing teams with the tools necessary to effectively communicate the benefits of c.i. to current and prospective clients. This includes promoting a better understanding of how designs are changing and how this can lead to more efficient and sustainable buildings and homes.
The construction landscape has changed drastically over the past 50 years, and yet, the same businesses always win out. They are the ones who offer building performance solutions, invest in proper training, are at the forefront of innovation, and are not afraid to go where their customers demand they go. In this spirit of progress, it has become increasingly clear: the future of building insulation innovation includes c.i.
Notes
1 Refer to the article by Forbes at www.forbes.com/sites/sap/2021/08/25/the-construction-industry-is-getting-greener-why-how-and-whats-changing/?sh=6a98f03052bc.
Author
As the manager and a third-generation leader for Goley Insulation, Joseph Goley has worked for the Dupo, Ill.-based insulation contractor since February 2019. Goley is a member of the Owens Corning CEE Customer Advisory Council, the Knauf Insulation Customer Advisory Board, Home Builders & Remodelers Metro East Association Board, and Southern Illinois University Edwardsville’s (SIUE’s) Construction Management Industry Advisory Board.
