SPFA initiates strategic growth with new leadership

by tanya_martins | April 24, 2024 3:40 pm

[1]

Frank Mortl III, CAE, has been hired as executive director of the Spray Polyurethane Foam Alliance (SPFA).

In the role, Mortl will facilitate strategic direction on behalf of SPFA’s board of directors and committees, along with leading staff in marketing and membership activities with a primary goal of continuing growth. Former executive director Rick Duncan, PhD, PE, is now technical consultant at SPFA.

“The SPFA board of directors, committees, staff and members are all excited to welcome [Mortl] as our new executive director,” says Bonnie Strickler, president at SPFA. “With a blend of experience in nonprofit and trade association management, as well as deep expertise serving both the contractor and manufacturer audiences, [Mortl] is well equipped to take the reins and assist us in growing our membership, programs and offerings.”

Previously, Mortl was executive director at the International Association for Energy Economics (IAEE), executive director at the American Conference of Governmental Industrial Hygienists (ACGIH), and president at the American Fire Sprinkler Association (AFSA).

“My primary role with SPFA is to listen to, understand, and respond to the needs of our spray foam industry members,” Mortl says. “It’s clear the leadership of SPFA has produced a strong foundation for engaged companies to extract a tangible return on their investment. Current goals include expanding partnerships, growing SPFA’s professional certification programs, and heightening awareness of legislative advocacy efforts. Ultimately, a major initiative is membership growth of our industry’s contractors, manufacturers, suppliers, and stakeholders into this dynamic organization.”

Source URL: https://www.constructionspecifier.com/spfa-initiates-strategic-growth-with-new-leadership/

---