Aston Martin has partnered with Alexander Zilberman Architecture (AZA) to unveil Q New York, its inaugural ultra-luxury flagship showroom at 450 Park Ave. The showroom unites digital and physical elements to connect clients intimately with their dream cars.

Clients can visualize their personalized Aston Martin on a 10.7 x 3 m (35 x 10 ft) LED wall, providing a 360-degree view in real-life size. The showroom seamlessly blends British craftsmanship, immersive technology, and a bespoke … Continue reading Aston Martin’s Q New York sets precedent in luxury retail design